Due to popular demand and intense nostalgia, Pepsi announced that they are bringing back Crystal Pepsi for the summer.
Wait, it gets better!
As part of the Crystal Pepsi promotion, the company is releasing "The Crystal Pepsi Trail," a slightly modernized version of "The Oregon Trail," otherwise known as "the original desktop time-suck before Facebook existed," as said by Linda Lagos, Pepsi Director of Marketing, according to Ad Age.
Pepsi’s goal is to connect with consumers who might have played this game during the 1990s. As participants make their way through the game, they need to "collect as many 90s items along the trail as you can with your dawgs," according to a development version of the game.
"We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back," said Stacy Taffet, Senior Director of Marketing for the company, in PR Newswire. "What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!"
"Pepsi is all about pop culture and few things are as hot right now in pop culture as the 1990s," said Lagos.
Crystal Pepsi will be available in Canada on July 11 and in the U.S. on August 8, according to PR Newswire. Major retailers will stock 20-ounce bottles of the beverage for a suggested retail price of $1.79.
For those who are not old enough to clearly (pun not intended) remember this drink, Crystal Pepsi, which has the same sweeter mix as regular Pepsi, was introduced in the early 90s. However, although it was initially backed with a $40 million budget, the drink ultimately failed as customers “grew disenchanted with clear sodas,” according to Ad Age.
Although no TV advertisements are currently planned to promote the beverage, an "extensive paid media campaign on digital channels" will support the nostalgic drink, according to Lagos.
In 2015, the brand experimented with the re-launch of Crystal Pepsi via a two-day sweepstakes, during which 13,000 six-packs were given away to excited, nostalgic consumers.