Attention Chip Fans: Lay's Is Bringing You 4 New International Flavors To Try
With the 2016 Summer Olympics fast approaching, Lay's wants to ensure that fans nationwide have a wide variety of chips to snack on while watching the talent on-screen — which is why the company has decided to bring four international flavors of Lay's chips to all its stateside fans in honor of the occasion.
According to the press release, the four new popular flavors will be available in stores starting on July 25.
"This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can't just hop on a plane, all of us can travel through our taste buds," Jeannie Cho, vice president of Frito-Lay marketing, said in the press release. "The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety [of] different trips and travel-related prizes.”
Lay’s cites a recent Mintel study, which demonstrated that three out of five people now claim to have become more adventurous when it comes to sampling ethnic cuisines, as an additional inspiration for bringing the flavors stateside.
Check out the list of flavors, courtesy of the press release, below:
- Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce.
- Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of “mala."
- Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
- Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.