Would beer taste better if it were brewed on a different planet? We might soon be able to find out.
Budweiser, the almighty beer giant, announced on March 11 that they have some cosmic-level plans in the works to brew beer on Mars, reports Adweek.
"This takes the Budweiser experience to a whole other level," Anheuser-Busch’s VP of marketing innovation, Val Toothman, said at South by Southwest Interactive in Austin, Texas, according to Adweek. "We know that colonization of Mars could be a decade or two away, but we want to make sure that Budweiser is the beer that people are toasting with on Mars when we get there."
As such, the brewing company intends to create a beer designed for consumption on the Red Planet. Although they did not say what they had in mind in terms of flavor or style, they did discuss some of the obstacles that lie ahead of them.
"When you're in a zero-gravity environment, a beverage with carbonation is going to be an issue," said retired astronaut Clayton Anderson, who, along with the Budweiser team, sat on the panel moderated by "The Martian" star Kate Mara.
We sure hope that they solve the gravity puzzle by the time people get to Mars, because, really, what better place to crack open a nice, refreshing brew than a strange new planet?
"It's a dream that builds off of our relentless focus on innovation," said Budweiser VP Ricardo Marques. "When we can enjoy a few ice-cold Buds on the Red Planet, that will be the moment when we can truly realize our dreams of space colonization."
Budweiser might be the first brewer to make beer in space, but it's not the first to toy around with the idea of sending malt, hops and yeast out to the final frontier. There have been several ventures of this nature, including a 2015 mission from Ninkasi brewing company in Oregon, which took two tries but ended up launching yeast into space, according to GOOD. Ninkasi ended up brewing their "Ground Control" beer with the spacey stuff.
In 2008, Japanese beer giant Sapporo brewed a tiny batch of their own recipe at the International Space Station, and in 2014, somebody aged a sample of Scotch at the station for two years before it came back home.
The future is bright and full of beer.