Burger King UK's International Women's Day Tweet Turns Heads

Burger King UK's International Women's Day Tweet Turns Heads

Monday was International Women’s Day. And Burger King U.K. tweeted “Women belong in the kitchen.” My jaw dropped reading the tweet. Additionally, I thought the worst.     But the tweet was actually one of three Burger King U.K. was using to announce their Helping Equalize Restaurants. Or the H.E.R Scholarship Program. The program will help female Burger King employees achieve their culinary dreams.   They intended to draw attention to the unequal “gender ratio in the restaurant industry”. And the fact that women only hold 7% of the head chef positions in restaurants today. However, The company went on to clarify they weren’t making sexist comments or insulting female chefs.   Still, Twitter users, and other fast-food chains have made it clear the scholarship promotion could have been done more tastefully. KFC even posted a meme saying BK should delete the tweet.   To which @BurgerKingUK responded. “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry. We thought you’d be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.”   But Another Twitter user pointed out that the first two tweets maybe had combined and avoided confusion. [embed]https://twitter.com/BeccaBeckery/status/1368920951098929157[/embed] [embed]https://twitter.com/kendallybrown/status/1368959876966342662[/embed] Others felt the first tweet was taking attention away from the scholarship program. Since the backlash, a BK spokesperson told TODAY Food they had made a mistake. And “are committed to helping women break through a male-dominated culinary culture in the world’s fine dining restaurants.” They added, “Our tweet in the U.K. designed to draw attention to the fact that only a small percentage of chefs and head chefs are women. But It was our mistake to not include the full explanation in our initial tweet and have adjusted our activity moving forward because we’re sure that when people read the entirety of our commitment. They will share our belief in this important opportunity.”