Cafe Sues Starbucks Over Unicorn Frappuccino
Unless you've been away from the internet for the past few weeks (or are just exceptionally unobservant) you noticed a lot of people flipping out over the Starbucks Unicorn Frappuccino for the limited time it was offered -- and I mean that in a good way. People were living for that frozen blended drink.
One cafe, however, was not as impressed with the beverage.
The End Cafe, located in Brooklyn, New York, is actually filing a $10 million trademark infringement lawsuit against Starbucks because it claims that the mega chain totally ripped off its idea.
The End has a Unicorn Latte on its menu -- the pink and blue-hued drink has been available at the cafe since December 2016; the Starbucks Frappe, however, became available to the masses on April 19, 2017, almost six months after The End premiered its colorful concoction.
But that doesn't seem to matter to Starbucks. As a rep for the chain told TMZ, as per People: "The suit is without merit, and its drink was inspired by many unicorn-themed foods and drinks trending on social media."
The End doesn't agree, however.
"The coordinated social media blitz orchestrated by Starbucks drowned out the fame that any coffee shop in Brooklyn could obtain," says the lawsuit, according to People. "This widespread confusion was made worse by the derision and ridicule that Starbucks’ Unicorn Frappuccino encountered upon launch.
"The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market, thereby harming [The End] and confusing their customers... In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently."
The End's Unicorn Latte is less of sugar-drink and actually boasts some mega healthy ingredients, like blue-green algae, maca root, cashews, dates and vanilla bean; Starbucks' Frappe, of course, is chock full of delicious, artificial sugary goodness.
What do you think of the lawsuit?