Canada issued some unwelcome news to the makers of meal replacement supplement Soylent: you aren't welcome here.
The Canadian Food Inspection Agency determined that the product, which was invented in 2013 and named not after the human flesh wafers in the 1973 movie "Soylent Green" but after the soy-lentil food from the original book, wasn't sufficient to provide all the nutrients a person needs in their diet, reports the BBC.
"The [CFIA] recently informed us that our products do not meet a select few of the CFIA requirements for a 'meal replacement,'" Rob Rhinehart, the founder and CEO of Soylent's parent company Rosa Foods, said in a statement posted to the company's website. "Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs, we respect the CFIA's regulations and will fully comply with any regulatory action they deem appropriate. Unfortunately, this means we are unable to ship any additional product to our Canadian warehouses or sell Soylent to our Canadian customers until this is resolved."
Rhinehart said that the company is "absolutely committed to working with Health Canada and the CFIA to resolve this as quickly as possible" but added that he couldn't give consumers a date by which they expect to have it sorted out, though there's no need to throw out your Soylent if you have some, since there's nothing unsafe about it.
"We are fortunate to have so many loyal customers who have supported our brand and community, even before we were officially available in the [Canadian] market," he said in the statement. "It's been quite the journey we've taken together through some proud successes and startup growing pains."
Soylent, which you can get as either a powder or a bottled drink, is marketed as a product that contains the amount of carbohydrates, fat and protein that you need in your diet without having to spend time and money making your own food or ordering unhealthy takeout, notes CTV.
In Canada, bottles cost around $3 and contain 400 calories a piece. You can order them in 12 packs or set up a subscription service, though they are not available in Canadian stores.
"We sincerely apologize for this product disruption, and we hope to be back selling in our favorite country to the North soon," said Rhinehart.