Cheers! Major Brewers Agree To Reveal Nutritional Information
The largest beer manufacturers in the United States are going to be a little more open with us.
MillerCoors, Anheuser-Busch, HeinekenUSA, Constellation Brands Beer Division, North American Breweries, Craft Brew Alliance, and others have decided to participate in the Voluntary Disclosure Initiative. In addition to revealing the alcohol by volume on their labels, these companies will also disclose the calories, carbohydrates, fat and protein to their customers.
Will this information make us more health conscious? Are some beer drinkers going to search for “healthier” brews to enjoy as a result? Only time will tell.
"The Beer Institute, and its member companies, believes this is a step in the right direction to demonstrate a commitment to quality and transparency through these voluntary measures," said Jim McGreevy, Beer Institute President and CEO.
Furthermore, freshness dating and the ingredients of each beer product will be available either through a list, a reference to a website, a QR code, or secondary packaging.
"Beer is the most popular alcohol beverage in the United States, and I look forward to brewers and importers including a serving facts statement along with disclosing all ingredients in their products," McGreevy continued. "Providing meaningful information will ultimately empower the consumer when making decisions regarding the beer beverage of their choice."
The members of the Beer Institute, which include the most widely-sold beer products in the United States, account for over 80 percent of the beer sold in the nation.
"I applaud the Beer Institute for encouraging its members to include valuable consumer information through a serving facts statement and list of ingredients," said Tommy Thompson, former Secretary of Health and Human Services.
Based on a survey conducted on behalf of Nielsen, over 70 percent of beer drinkers believe that reading nutritional labels when purchasing food and beverages is important.
"American consumers are more informed than ever, and they want to know about the food and beverages that they are eating and drinking," Thompson explained. "The Beer Institute and the companies that have chosen to participate in the Brewers’ Voluntary Disclosure Initiative are providing real leadership in the alcohol beverage industry by voluntarily providing this information."
Participating brewers will aim to comply with the guidelines by the end of 2020.