Chipotle is always working to better their ingredients and offer healthy, sustainable choices for the burrito bowls, tacos and salads. It only makes sense that now they'll be adding preservative-free tortillas to the menu.
In a press release, Chipotle Mexican Grill announced that it's the only national restaurant chain that can actually say it doesn't use any added flavors, colors or preservatives in any of its ingredients. That's quite the accomplishment! The rule doesn't apply to soft drinks because they aren't made in-house, but it does apply to all of the food items available on the line.
The journey toward making the tortillas, tacos and chips preservative- and additive-free began two years ago, and now there are only two to five ingredients listed for what's used to make these items. The flour tortillas reportedly use only flour, water, canola oil, salt and yeast, while the corn tortilla chips use only corn masa flour and water. Amazing!
“We have always used high quality ingredients and prepared them using classic cooking techniques,” said Steve Ells, Chipotle's Founder. “We never resorted to using added colors or flavors like many other fast food companies do simply because these industrial additives often interfere with the taste of the food. However, commercially available tortillas, whether they are for us or someone else, use dough conditioners and preservatives. I’ve been on a quest for a better tasting tortilla for years, and we finally achieved a tortilla made the way you would make them at home, and they are simply delicious.”
The change has been made in all Chipotle locations in the U.S., so that you can be rest assured that no matter which Chipotle you stop at, you're getting the real deal. Chipotle maintains that the approach it takes with making sure its food is natural and free of additives and artificial ingredients is what makes it taste so good.
"Rather than switching from artificial colors, flavors, sweeteners and preservatives to ‘natural’ alternatives of the same additives, fast food companies should be asking why their food needs added colors, flavors, sweeteners and preservatives in the first place," says Ells.