If you’re a Costco shopper, you’re probably familiar with the famous dollar-and-some-change hot dogs that have become a staple of the bulk shopping chain and haven’t changed price since 1984. As it turns out, we almost lost that amazing value forever! When the new president and CEO of Costco, W. Craig Jelinek took over the reins, he set his eyes on upping the price to meet growing costs of production.
Co-founder and former CEO Jim Sinegal wasn’t too fond of this idea, and made his opinion clear, to say the least: "If you raise [the price of] the effing hot dog, I will kill you," said Sinegal. “Figure it out.” We guess the threat got through, because the prized hot dog has remained $1.50 ever since, and gathered a whopping $226.5 million for Costco in 2019 alone! Fans of the notorious shopping snack can rest easy knowing that their wallets remain safe.
Costco fans are truly obsessed with these hot dogs, and it's easy to see why!
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