#Cupfusion: Is Reese's Launching A New Product This Summer? (Photos)
Reese's is preparing to release a new product and leaving hints throughout social media for its excited customers.
Although no official details have been released, it looks like The Hershey Company is planning to debut a new Reese's product that combines two of their most beloved offerings. Using the social media tag #Cupfusion, the company released a series of social media posts to hint at a possible Reese's Peanut Butter Cup filled with Reese's Pieces treat.
Rumors first started with a Facebook post by Marlena Courchain, who posted a picture of the rumored Reese’s fusion on April 28. She said the candy will debut in July, according to what she’s heard.
On May 5 and 10, Reese's released some social media posts as well. Their most loyal fans went wild.
A cup can dream… #Cupfusion pic.twitter.com/sFBM3rQNt4— REESE'S (@ReesesPBCups) May 5, 2016
When Eater requested comment on the social media posts, Hershey did not offer much information but did hint that this tasty fusion may soon become a reality.
"Guess you've heard about the #Cupfusion," a Hershey spokesman wrote in an email. "Would Reese's make consumer dreams come true and bring together two beloved favorites — Cups and Pieces — into one mind-blowing delicious cup of goodness? You'll just have to keep watching as it unfolds!"
Delish received a similar response from the company.
"Would Reese's make consumer dreams come true and bring together two beloved favorites into one mind-blowing delicious cup of goodness?" wrote a brand representative. "Now you're #cupfused."
I must admit, this is a clever strategy to get people excited about this launch. Hopefully the rumors are true, and we'll be able to enjoy this nostalgic fusion over the summer!