Dairy Queen is helping to promote the new "Guardians of the Galaxy Vol. 2" movie in the sweetest, most delicious way possible.
Foodbeast reports that Dairy Queen's new Blizzard, which is called the Guardians Awesome Mix, features Brookies (a great name for a mashup of brownies and cookies, if I do say so myself) combined with vanilla ice cream, caramel and chocolate chunks.
The Guardians Awesome Mix Blizzard isn't the only Guardians-themed item DQ is sharing with fans. There's also a snack-type meal called "Guardian Snacks," which includes a Mini Blizzard, three hot pretzel sticks and a side of queso. But there's more …
Starting April 26 at noon central time, Dairy Queen will begin giving out its 1,000 cassette tapes to those fans lucky enough to get to them fast enough. It's called the "Mission Mixtape," and it contains unofficial bonus tracks related to the movie. It's also said to contain a special code for prizes, such as signed movie posters and Dairy Queen gift cards. I just hope you have an old cassette player lying around so that you can actually listen to it!
In a press release, Barry Westrum, executive vice president of marketing for Dairy Queen, says," The Marvel collaboration allows us to bring our Fan Food philosophy to life in our new summer blockbuster Guardians Awesome Mix Blizzard treat. In the movie, the Guardians are stronger as a team. Likewise, we teamed up with Marvel to create a Fan favorite summer Blizzard treat flavor, mixing brownie and cookie pieces to create 'Brookie' pieces and combining them with caramel, choco chunks and DQ vanilla soft-serve."
In return for this fun, attention-grabbing promo, Marvel is giving Dairy Queen some film time in the movie. There is reported to have been filming at both a retro version of DQ, and a newer version of DQ. Once April 26 rolls around, make sure and keep an eye out for #MissionMixtape to see what all the fuss is about. That is, if you don't get your hands on a tape of your own.
Check out the movie when it hits theaters on May 5, and keep an eye out for Dairy Queen spottings!