After a year of diminished sales, Dunkin' Donuts is testing out some breakfast dishes that are more elaborate than the typical doughnut and coffee meal. Sales, traffic, and shares of Dunkin' has decreased over the past two quarters, so the fast food breakfast chain is trying to spark up its typical menu and appeal to new customers.
A Chicken And Waffle Sandwich is being tested at restaurants throughout Tampa and Gainesville, Florida.
The sandwich, which consists of two Belgian waffles, breaded chicken, and maple butter, is not the first attempt that a chain has made to implement the classic southern breakfast into the menu, as noted by Business Insider.
In August 2014, Chick-fil-A tried to add a dish with a waffle, boneless breaded chicken cutlet, maple syrup, and honey to their menu at restaurants in Georgia. Later that year, a similar dish that consisted of McGriddle pancakes and Mighty Wings chicken was spotted at a McDonald’s in California.
Another sandwich will also be tested in a few locations throughout the nation, the Belgian Waffle Breakfast Sandwich. This item adds a new twist to the typical breakfast sandwich, as it has bacon, eggs, and American cheese paired with two Belgian waffles and maple butter.
It will be available at participating restaurants in Cleveland and Youngstown, Ohio, Tampa and Gainesville, Florida, and Providence, Rhode Island.
Cold Brew Coffee will be tested in various Dunkin' Donut restaurants in Springfield, Massachusetts, and Portland and Bangor, Maine.
Of all the new items, cold brew coffee is the mostly likely to go national.
Sausage Bites, individual pieces of breaded breakfast sausage with a portion of syrup, will be tested out at various locations in Pittsburgh, Pennsylvania.
The Large Kolache will be tested at participating restaurants in Houston and Austin, Texas.
A twist on the classic pig in a blanket, this item consists of sausage and cheese inside sweet dough.