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Queen Bey is at it again. A little more than a week after Beyonce released the wildly popular "Lemonade," a visual album promoting black female empowerment, and began her "Formation" world tour, the singer has invested in WTRMLN WTR, a line of cold-pressed watermelon juice.

Beyonce revealed the reasons for her investment in a press release, stating, "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world." 

The pop superstar went beyond a simple statement of intention, however, suggesting, "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."

While these may seem like lofty claims for a simple economic investment, recent trends suggest that Beyonce has become a global force to be reckoned with. Red Lobster, which is mentioned in the singer’s hit song, “Formation,” saw a huge spike in sales following the release of the single, and the lemon emoji has seen a major rise in popularity over the past week.

WTRMLN WTR is currently available at Costco, Amazon, and Whole Foods, but we expect to see a large spike in sales following the pop star’s announcement. A drink that promotes female empowerment, physical health, and the American economy? Sign us up!

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Queen Bey is at it again. A little more than a week after Beyonce released the wildly popular "Lemonade," a visual album promoting black female empowerment, and began her "Formation" world tour, the singer has invested in WTRMLN WTR, a line of cold-pressed watermelon juice.

Beyonce revealed the reasons for her investment in a press release, stating, "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world." 

The pop superstar went beyond a simple statement of intention, however, suggesting, "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."

While these may seem like lofty claims for a simple economic investment, recent trends suggest that Beyonce has become a global force to be reckoned with. Red Lobster, which is mentioned in the singer’s hit song, “Formation,” saw a huge spike in sales following the release of the single, and the lemon emoji has seen a major rise in popularity over the past week.

WTRMLN WTR is currently available at Costco, Amazon, and Whole Foods, but we expect to see a large spike in sales following the pop star’s announcement. A drink that promotes female empowerment, physical health, and the American economy? Sign us up!

Forget Hot Sauce And Lemonade! Queen Bey Invests In Watermelon Juice

Queen Bey is at it again. A little more than a week after Beyonce released the wildly popular "Lemonade," a visual album promoting black female empowerment, and began her "Formation" world tour, the singer has invested in WTRMLN WTR, a line of cold-pressed watermelon juice.

Beyonce revealed the reasons for her investment in a press release, stating, "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world." 

The pop superstar went beyond a simple statement of intention, however, suggesting, "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."

While these may seem like lofty claims for a simple economic investment, recent trends suggest that Beyonce has become a global force to be reckoned with. Red Lobster, which is mentioned in the singer’s hit song, “Formation,” saw a huge spike in sales following the release of the single, and the lemon emoji has seen a major rise in popularity over the past week.

WTRMLN WTR is currently available at Costco, Amazon, and Whole Foods, but we expect to see a large spike in sales following the pop star’s announcement. A drink that promotes female empowerment, physical health, and the American economy? Sign us up!