Queen Bey is at it again. A little more than a week after Beyonce released the wildly popular "Lemonade," a visual album promoting black female empowerment, and began her "Formation" world tour, the singer has invested in WTRMLN WTR, a line of cold-pressed watermelon juice.
Beyonce revealed the reasons for her investment in a press release, stating, "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world."
The pop superstar went beyond a simple statement of intention, however, suggesting, "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."
While these may seem like lofty claims for a simple economic investment, recent trends suggest that Beyonce has become a global force to be reckoned with. Red Lobster, which is mentioned in the singer’s hit song, “Formation,” saw a huge spike in sales following the release of the single, and the lemon emoji has seen a major rise in popularity over the past week.
WTRMLN WTR is currently available at Costco, Amazon, and Whole Foods, but we expect to see a large spike in sales following the pop star’s announcement. A drink that promotes female empowerment, physical health, and the American economy? Sign us up!