Goodbye Aunt Jemima, Hello Pearl Milling Company?

Goodbye Aunt Jemima, Hello Pearl Milling Company?

By Yasmine Cardenas Pepsi Co, Inc., has announced the debut of Pearl Milling Company, previously known as Aunt Jemima. Its origins haven't always been sweet. Based on a racial stereotype, the 131-year-old brand is long overdue for rebranding. Aunt Jemima pancake mixes, syrups, cornmeal, flour, and grits have been a staple at breakfast tables across America for decades. Although it will take on a new name. Its beloved products will keep the same red packaging synonymous with the Aunt Jemima brand. New rebranding of the items will hit store shelves in June 2021. For now, you can expect to see products still available under the Aunt Jemima name without the character image until its full transition in June. Pearl Milling Company was founded in 1888 in St. Joseph, MO. As the originator of the self-rising pancake mix, it quickly became a family favorite. The breakfast brand eventually evolved into Aunt Jemima. The character was based on a storyteller and cook named Nancy Green, according to the company’s site. Green was born into slavery in 1834 in Kentucky. Aunt Jemima's character resembles the ‘Mammy’ stereotype- a submissive Black woman who would tend to white children. In 1925, the Aunt Jemima brand was purchased by the Quaker Oats Company. Its character image has undergone several changes over the years to remove racial stereotypes. In June 2020, Quaker Oats announced that it would finally transition from the Aunt Jemima name and likeness to its new name. Additionally to the rebranding, the company has pledged a $5 million commitment to support the Black community. In conclusion, Pearl Milling Company will announce details of a $1 million commitment to empower. And uplift Black girls and women. This comes in part of PepsiCo’s $400 million five-year investment to uplift Black business and communities, and increase Black representation at PepsiCo, according to a press release.