In honor of 7-Eleven's 50th anniversary, we get to enjoy another Bring Your Own Cup Day this year!
On August 19 and 20, Slurpee lovers throughout the U.S. can head to 7-Eleven with an eligible cup of their choice to fill with their favorite drink. The first BYOCup Day of the year was held in March.
"This is Slurpee’s 50th birthday year, so everything is bigger, and that includes BYOCup Day," explained Laura Gordon, 7-Eleven vice president of marketing and brand innovation, CSP Daily News reports. "This year’s event is double the days and happening twice as many times. Last time, lots of people posted photos on social media, unofficially competing for ‘most unusual’ honors."
Unlike free Slurpee day, the BYOCup Day experience costs $1.50, which is about the average cost of a medium Slurpee. Customers can bring any cup that fits the guidelines, meaning it needs to be a sanitary, leak-proof, container that can fit upright inside the Slurpee display with a 10-inch-diamerer opening. Slurpee fishbowls, which can hold up to 32 ounces of delicious slushy goodness, will be available for $3.99.
"We started Slurpee season in the spring with BYOCup days, and we are closing out the summer with a second round," Gordon said, according to a Slurpee press release. "People loved it then, and we know they’ll be back so we invite them to get creative and bring on the fun!"
As part of the promotion, 7-Eleven is encouraging its customers to use the hashtag #BYOCupDay to show off their unique containers. An animated Snapchat lens will be available on August 19, in addition to a geofilter that customers can use on the app both days, according to CSP Daily News.
Slurpee drinks purchased on BYOCup Day will also count toward the retailer’s drink promotion offered exclusively through the 7-Eleven mobile app: Buy Six, Get the Seventh Free.
The convenience store, which is located in 17 countries, has also offered BYOCup Day in Canada, Australia, the Philippines, and Malaysia.