If you're used to sitting around with a box of Lucky Charms and hand-picking out the marshmallows, this is your year.
According to General Mills, Lucky Charms will be giving away 10,000 boxes of Lucky Charms Marshmallows starting in May. That's right, just the marshmallows. And let's be honest, the marshmallows are the only reason we buy Lucky Charms, anyway.
The days of picking through a bowl of Lucky Charms to get that perfect spoonful of marshmallowey goodness are over. Well, at least for the lucky winners of these specially marked boxes.
Next time you buy a box, don't forget to check the inside back panel to find your 14-digit code. Then enter it online at MarshmallowOnly.com to see if you're a winner. The sweepstakes will continue through December.
In 2015, General Mills released the same special marshmallow boxes -- but only 10 of them. Seriously, just 10.
The company decided to increase the number of boxes after an impressive amount of requests from marshmallow lovers. Thanks to these dedicated fans, our chances of winning are 1,000 times greater.
"We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows," senior marketing manger Priscilla Zee said. "So this year we wanted to give them even more opportunities to win."
A little effort can manifest itself in wonderful ways, like 10,000 boxes full of Lucky Charms Marshmallows. Lucky winners will have the special boxes mailed to them a few weeks after entering the winning code.
It's true: Lucky Charms are "magically delicious." But how much more magical is their deliciousness when its composed of just the marshmallows? Only the 10,000 lucky winners of these special boxes will ever know. And, of course, the people who hand-pick the marshmallows out, like me.
If you're a true fan, you probably even know each shape by heart. Like the heart marshmallow! What's your favorite charm? Personally, I would love a box full of rainbows.