Why does Hershey's always have to get everything so right? I’m a sucker for their almond chocolate bars and their cookies and cream bars, but I think this new layered bar takes the cake.
Brand Eating reports that Hershey’s will be making their new Cookie Layer Crunch Bars available to the public in December. Just let that soak in…cookie layer crunch bars.
These bars will be available in three tempting flavors: caramel, vanilla cream and mint. Each piece is comprised of three of Hershey’s signature pieces, together adding up to about 90-100 calories…But who’s really counting?
The bars are exactly what the name entails; layers of crunchy cookie bits and creamy fillings to offer an indulgent, layered snack. In a Business Wire press release, the Hershey Company’s Vice President and General Manager, Mary-Ann Somers, said:
We recognize eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day. Hershey wanted to bring consumers an indulgent snack that is a different experience from the classic Hershey’s chocolate bar, but still just as delicious. We’ve spent the last 18 months perfecting this innovation to ensure that it not only tastes great, but meets the needs and desires of today’s modern consumer.
The unveiling will take place at Atlanta's National Association of Convenience Stores annual show on Oct. 18 to 21. As October is National Cookie Month, it seems the most fitting time for a chocolate bar/cookie mashup unveiling. Marketing will start at this time and continue into 2017, by which time we will have surely tried all three flavors.
In case you’re dying to know now, available sizes will include a 6.3-oz. bag that is filled with nine pieces of individually wrapped Hershey’s Cookie Layer Crunch (SRP $4.19, all flavors), a 3.5-oz. “XL Bar” featuring five pieces (SRP $2.89, all flavors), a 2.1-oz. “King Size Bar” that has three pieces (SRP $1.69, Caramel only), and a two-piece, 1.4-oz. bar, perfect for on-the-go snacking (SRP $0.99, Caramel only).