For most people, the Hostess brand conjures up images and memories of sweet packaged snacks and treats, such as Twinkies, Ding Dongs, Sno Balls and more.
While the brand isn't necessarily known for being super fresh or preservative-free, it has snuck its way into so many people's hearts. Most Americans have tasted at least one Hostess product, and if they haven't, chances are they've at least heard some of the old wives' tales surrounding them (like that Twinkies never expire), or have seen the products featured in movies or in popular media.
Now, however, Hostess is expanding its empire and bringing a new Hostess Bake Shop line to in-store bakeries in grocery stores, instead of just in the packaged snack aisle, where some would argue it currently reigns supreme among its competitors.
While some believe that the packaged Hostess snacks can remain in your pantry for an incredibly long time and still be edible, the new goods obviously have a shorter shelf life by virtue of being more fresh.
According to Brand Eating, three new desserts were featured by the line at its launch, and they'll all be packaged in clear plastic clamshell containers. Fans of the iconic snack cakes will probably recognize one or all of the inspirations behind the new treats.
The Decorated Twinkies, for instance, take the classic golden Twinkie sponge cake, and once again stuff them with that Twinkie-specific creme filling. However, these cakes are then treated with a chocolaty coating and then decorated with rainbow sprinkles as well as a white fudge drizzle.
Next comes the Triple Fudge Ding Dongs, which are chocolate cakes with creme filling, just like the original, but updated by getting covered in a dark chocolaty coating and a white fudge icing.
Finally, there are the Cupcake Cookies, which are chocolate iced cookies that feature a vanilla squiggle.
While pricing may vary, Brand Eating reports that one Albertson's supermarket sold the treats for $3.99 per box. The Hostess Bake Shop items are being rolled out now, and you should be able to pick up a box in grocery, club and convenience stores sometime in the next few weeks.