Japan Has Found The Key To Teen Voter Turnout: Ice Cream
Companies and politicians across the world use all sorts of enticements to get young people to vote, but things are getting extra creative in Japan.
In the eyes of Japanese tea company Tsujiri, the idyllic get-a-teen-to-vote situation looks like this:
Japanese teen: I don't really feel like voting right now. Idk where my patriotism is.
Tsujiri: OK but if we give u discounted ice cream will u vote?
Teen: OK yeah.
That's right, Tsujiri is encouraging teens to vote in the Upper House election in July by offering them discounted Matcha soft-serve, according to Munchies.
As long as teens present a proof-of-voting form to a Tsujiri location, they'll get ice cream for the low cost of 98 cents.
The ice cream deal is part of a larger effort to attract Japanese teens to vote, since the bill that lowered the voting age from 20 to 18 took effect in June.
The larger promotion is called "Senkyo Wari," or "Election Discount," and offers teen voters deals on things like food, beauty treatments and tire services.
Similar deals in the U.S. should present themselves promptly.