One small step for man, one giant leap for chicken sandwiches?
As part of a marketing campaign, KFC will be launching its Zinger sandwich into the stratosphere, on a high-flying balloon developed by World View Enterprises, an Arizona company.
World View Enterprises is planning to use this technology to send people on balloons into the stratosphere, where they will be high up enough to see Earth’s curvature and the darkness of space while even enjoying a few cocktails, according to the New York Times.
Basically, it's a cooler, much more expensive version of Google Earth. Although World View has not said when it hopes these trips could begin, the company is taking reservations at $75,000.
But the first tourist to enjoy this scenic flight will be not be a wealthy traveler or an adventure-minded businessperson, but rather a spicy fried chicken sandwich.
Yep. You read that right.
The Zinger, created by KFC in 1984, is a spicy, hand-breaded fried chicken sandwich. Although it’s sold in more than 120 countries, it wasn't available in the U.S. until spring of 2017.
The concept of this marketing campaign is the dual launch of the Zinger both in the U.S. and in the stratosphere, said George Felix, KFC’s director of advertising, according to the New York Times.
When World View was approached with the idea, it was finishing up development of high-flying balloons it calls stratollites.
“As you can imagine, when we first heard about it, we laughed our heads off,” Jane Poynter, World View’s chief executive, said to the New York Times. “And when we picked ourselves off the floor, we actually thought it was really, really cool.”
The sandwich will be sent up as part of the stratollite’s demonstration flight. If all goes well, the balloon should stay in flight for at least four days.
Don’t worry though, there won’t be any aliens around to steal the sandwich. The balloon doesn't travel high enough to reach the 62-mile threshold considered the edge of space.
This would have been a great stunt during the Cold War.
I know the U.S. already landed on the moon and everything, but sending a KFC sandwich up to space would really have been the icing on the cake (or the mayo on the Zinger).
“Are you really sending the Zinger sandwich into space?” begins an exchange on the FAQ page of KFC’s Zinger01 website.
“Yes. Yes we are?”
If you still don’t believe it, you'll be able to watch the stratollite launch at kfcin.space.