Move over, Little Debbie and Hostess! The doughnut gods at Krispy Kreme just announced their first-ever nationwide grocery distribution line with new Doughnut Bites and Mini Crullers. This new lineup of tasty treats launched exclusively at Walmart and is available in-store and online. While Krispy Kreme has distribution in 12,000 U.S. stores (in convenience stores and supermarkets), this new line of goods has more shelf presence and is meant to be a special treat parents can add to lunchboxes. “The most exciting thing to me about this launch is for the first time ever, everybody will be able to access the Krispy Kreme brand,” Chief Marketing Officer Dave Skena told Ad Age. Additionally, Skena told Ad Age that the new Doughnut Bites are cake doughnuts and similar to the glazed doughnut holes Krispy Kreme already sells in their shops. Doughnut Bites come in Original Glazed, Chocolate, Apple Cinnamon, and a limited-edition Strawberry flavor. They don’t contain high fructose corn syrup or artificial flavors. There are 20 holes in each box and each pouch contains 4 Bites. The new Mini Crullers come in Original Glazed and Blueberry. Like the Bites, these twisty pastries also don’t contain high fructose corn syrup or artificial flavors. Each box has 8 crullers and each pouch contains 2 crullers. Krispy Kreme designed the snacks' on-the-go packaging with share-ability in mind. But feel free to keep them all for yourself!
This smart, swift, snacking move aims at reaching more consumers beyond their 1,400 Krispy Kreme shops worldwide. While the line is only at Walmart right now, Krispy Kreme plans to expand products into other retailers by 2021. Krispy Kreme will celebrate the launch with a “virtual grand opening” on Zoom and Facebook Live on Wednesday, June 26. The online party will feature games, giveaways, and a special appearance by Shaquille O’Neal. Donut lovers can also sign up to compete to win free Bites and Mini Crullers for a year in their campout contest. You can register here for details!View this post on Instagram