Every now and then, we see a new campaign from Lay's asking us to creatively come up with a fun new potato chip flavor. You remember, like when they chose Chicken & Waffles? Well, they're at it again.
The campaign is called "Do Us A Flavor" and, as Foodbeast reports, there are some crazy ones out there. For example, Beers and Cigar? Or Peeps? Some of them are hilarious, but I'd prefer to let you discover those on your own, considering some might find them offensive.
Personally, I think a nice Cuban Sandwich or Lobster Bisque flavor would be delectable. Should I be submitting these? If you've got some good ideas, don't hesitate to go and submit them as well! There's even an "Inspiration Gallery" to help you come up with ideas.
Aside from the gallery, you can also find good ideas just by scrolling through the ingredient list when you go to create your own flavor. I've looked around at what Lay's has to offer in that area, and many of the ingredients would be great flavors themselves. Spoiler alert, lobster bisque is actually an ingredient option. You can create and submit more than one flavor, so go wild!
Otherwise, you might scroll through the gallery just for fun. There are some entertaining flavor submissions, as well as some exciting ones. For example, Bacon Mac'n'Cheese Burger sounds pretty great, but Spaghetti Taco? I don't know about that one. You can click "I'd Eat That" on any of the flavors that look appealing to you, but they don't count as actual votes. They basically help your ranking in the gallery.
Top scorers for the "I'd Eat That" category as of right now are Summer Pad Thai, Bacon & Gouda Stuffed Avocado and Chicken Quesadilla Ranch. I'm a sucker for anything with avocado, so that one's got my vote! I'm also highly interested in the Vanilla Shake and Fries flavor. How does Lay's decide? There are so many good options!
Go to dousaflavor.com to submit your own creation, or simply to scroll through the gallery. Good luck with your flavor ideas!