It is rare to come across a large corporate entity that genuinely seems to be more concerned with the wellbeing of its customers than overall profits. Strangely enough, however, that seems to be exactly the case as Mars candy considers pulling its products, including M&Ms, from fast food sugar bombs, including McFlurrys and Blizzards.
Mars is currently in talks with McDonald’s, Burger King, and Dairy Queen over concerns that the fast food giants’ offerings “exceed in a single serving the amount of sugar the U.S. government recommends anyone eat in a day,” according to Reuters.
While M&Ms themselves are filled with sugar, the candy’s inclusion in such saccharine-heavy desserts goes against Mars’ public stance that candy should be an occasion treat enjoyed in moderation. This is especially meaningful considering recent concerns regarding the adverse health effects of excessive sugar consumption, placing Mars at the forefront of movements to limit sugar and positioning the company as a pioneer of Good Samaritan corporate policy.
Even more surprising than Mars’ progressive stance regarding M&Ms, however, might be the fact that this is far from the first time that the company has prioritized public health over corporate profits. Mars has publicly pledged to limit sugar in all its products according to World Health Organization nutritional guidelines. It was also the first U.S. candy company to write the caloric contents of its confections on the front of candy bar wrappers. What's more, Mars stopped selling king-sized candy bars in 2013, and it has restricted the overall calorie counts of all of its candy packages to 250 calories or less.
Mars even urged customers to eat its Dolmio pasta sauces “no more than once a week” due to their indulgent fat, salt, and sugar contents as part of a campaign to brand candy and other unhealthy products as “occasional treats,” rather than frequent indulgences. In solidarity with Mars’ ethical practices and model corporate policies, we’ll be enjoying some M&Ms in moderation tonight for dessert!