McDonald's Is Perfecting Its New Menu Options (Photos)
McDonald's introduced a Create Your Taste burger menu to the U.S. in late 2014, but after a short life, it's being replaced with a new version called Signature Crafted Recipes.
If you aren't familiar with the concept, the Create Your Taste menu allowed customers to build their own burgers on touch-screen kiosks.
According to Business Insider, the kiosks offered several "premium" options, including chili-lime tortilla strips, guacamole and caramelized onions.
The system was created to offer better-quality burgers so that McDonald’s could compete with the likes of Shake Shack and others. But the kiosks began to disappear from locations across the country in October.
McDonald’s spokeswoman Becca Hary said the Create Your Taste menu was simply a test.
"McDonald’s is now testing a customizable burger platform under the name, Signature Crafted Recipes,” she told Business Insider.
Although the Create Your Taste menu was popular among customers, there were complaints that the burgers were too expensive and that they took too long to cook.
There will be kiosks for the new Signature Crafted Recipes burger-builder as well, but there are some differences. For example, there will be bundled toppings and fewer ingredient choices to make things easier on the kitchen and faster for the customer.
"Our customers appreciate the additional choices and the control of being able to order from kiosks," Hary said. "We’re always testing and looking at new ideas and concepts to provide our customers with a great restaurant experience.”
The more simplified Signature Crafted Recipes program will offer a choice of three proteins: beef, buttermilk crispy chicken or grilled chicken. Then there will be four topping bundles to choose from: maple bacon Dijon, deluxe, buffalo bacon or pico guacamole. Some locations will have a sriracha topping bundle, to appease those with spicier taste buds.