Since Halloween and autumn treats seem to come a little earlier every year, it makes sense that the winter holidays would follow suit, and one of the first peeks we’re getting is a new cereal rolling out from Kellogg's and the makers of a beloved children’s toy, Elf on the Shelf!
Elf on the Shelf, a Christmas staple among parents, has been around since 2005 bringing an extra element of holiday magic to the days leading up to December 25th. It makes sense that these two companies would want to team up and bring the familiarity of the Elf on the Shelf to kids’ breakfast tables.
"The Elf on the Shelf® has captured the hearts of millions of families," said Erin Storm, senior marketing director of Kellogg All Family Cereal. "Our new The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal encourages families to bring the magic of the holiday season to the breakfast table, whether it's by enjoying a spoonful of Candy Cane Cookie, Sugar Cookie or a combination of both." Sold exclusively at Walmart, Kellogg's The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal features subtle flavors of peppermint and vanilla, and is the perfect match for their previous collaboration, Sugar Cooki*e Cereal. These morning treats have already hit shelves, so snag some while you can!