The face of Nicolas Cage, king of his own internet meme, will appear on special packaging for a Japanese snack called Umaibo ("delicious stick"). And they're calling it "Umaibo Nicolastick."
Umaibo puffed corn sticks are a popular Japanese junk food snack enjoyed by kids and adults alike, with a variety of delicious flavors -- sweet, spice, salty.
The puffed corn sticks are part of a movie promotion for the Japanese release of "Army of One," (retitled "Bin Laden is My Prey" for Japanese audiences), which will be available for a limited time beginning Oct. 13.
"Army of One" is a comedy film directed by Larry Charles, which tells a story of Gary Faulkner, an unemployed "modern day Don Quixote." Gary apparently receives a vision from God telling him to seize Osama bin Laden, which he attempts to do with a single sword bestowed by a home-shopping network. The movie follows his journey to Pakistan, where he encounters friends from his past, CIA operatives, God and, yes, even Osama himself.
The movie poster (pictured below) for the Japanese release of the movie reveals a triumphant katana-wielding Nicolas Cage, sitting atop an equally smiley donkey, despite a confused Osama bin Laden trailing behind.
Moviegoers who purchase advance tickets for $14 through select theaters in Japan will receive free Umaibo Nicolasticks. So, if you want more out of your Nicolas Cage memes, right this way, folks.
Make no mistake, Hollywood A-listers have made their way to Japanese advertising before, with some less impressive products: Brad Pitt relaxing with some Roots canned coffee; Leonardo DiCaprio discussing the merits of one inexpensive Suzuki Wagon R; a pre-Governor Arnold Schwarzenegger promoting Cup Noodles. (The list goes on, and as it turns out, American celebrities are a hot commodity in foreign ads and commercials.)
The "Umaibo Nicolastick" recalls a bygone golden age of Hollywood endorsements, which Sora News declared as "over." But something tells us that Japanese marketing bigwigs are not completely past the star-studded ad era; it's alive and well, and it's hilarious (intentional or not).