Lin-Manuel Miranda's hip-hop musical "Hamilton" has taken Broadway by storm and is moving closer to complete world domination. Now, the insanely popular Pulitzer-winning play has inspired a new craft beer from New York brewers.
Gun Hill Brewing Co., based in the Bronx, released Rise Up Rye, named after lyrics in the musical, according to the Wall Street Journal.
The brewing company teamed up with Mark Aldrich and Jimmy Ludwig, two Broadway actors who also host "Happy Hour Guys," a web series dedicated to drinking. A year ago, the pair came up with the idea to name beer after Broadway shows. Their idea was initially met with a lukewarm reception.
"We had conversations with producers where they would say, 'We just don't see what this has to do with us,'" Ludwig recounted.
Eventually the team behind "Hamilton" signed up, along with Gun Hill Brewing Co. It took six months to figure out exactly what the beer would taste like.
The people representing "Hamilton" wanted something that would be inviting to everyone and avoid the heavy, bitter tastes often associated with craft beers.
"It had to be a beer that was really drinkable, really accessible," said Javier Munoz, the alternate for the show's title role. "A beer that made you feel good."
Gun Hill wanted to make sure that the beer was distinctly reminiscent of colonial America, so they decided to work with rye, a grain that the revolution-era colonials used heavily.
Eventually they all agreed on Rise Up Rye, a 4.8 percent alcohol ale that uses rye, barley, New Zealand Wai-iti hops and saison yeast, notes Playbill.
"The public reception has been amazing, just like I predicted," Ludwig told Playbill. "When we were pitching this, we kept saying 'Broadway fans and Craft Beer fans are INCREDIBLY dedicated and driven. Imagine what will happen when we introduce them to each other!'"
Rise Up Rye will be available at approximately 40 New York bars after the April 30 invite-only release party. The brew will go for $12-$15 a bottle. Gun Hill will donate a portion of proceeds to Graham Windham, a social service organization founded by Alexander Hamilton's widow, Elizabeth, which works with thousands of New York children.