Wait, was Nutella supposed to be reserved for dessert? I guess I was doing it wrong, eating it every chance I could get. Then again, I may have been ahead of the curve…
Bloomberg reports that Nutella is fighting for a bigger spot at the breakfast table, competing with jam, butter, honey and maple syrup. In order to be more of a contender, owner Ferrero says the serving size should be cut down from two tablespoons to one to make the nutrition label resemble those of the other ingredients mentioned more closely.
The Food and Drug Administration is looking into this, as more people are using the delicious hazelnut spread on toast in the mornings with their breakfast. Ferrero petitioned for this change in 2014.
If it is approved by the FDA, you might want to keep an eye on nutrition labels. It could feel a bit misleading to think that a serving size of Nutella is equal to jam on your toast.
Let’s not try to deny the higher fat content, either. But honestly, who can deny themselves Nutella in the end? It’s irresistible, regardless of the nutritional content. I mostly prefer to pretend that label isn’t even there.
It is something to be taken a little more seriously, though, as much as I wish it was okay to eat a whole jar at once. In fact, when Good Housekeeping’s Nutrition Director, Jackie London, was asked her opinion, it’s wasn’t sunshine and daisies (back to reality).
"This would be a tremendous step back, because by changing the market positioning of Nutella from a dessert to a breakfast, we're essentially giving the OK to consume added sugar at a meal that's intended to provide sustained energy and meet nutritional needs of consumers," she says.
Although this statement rains on my parade, I know it’s true. Which is why I don’t own any Nutella…anymore. It’s just too good for me to enjoy responsibly. If this new nutrition label does make it onto Nutella jars, don’t be fooled into thinking it’s suddenly healthier. Just try to love it in moderation!