Oreo launched its limited-edition Mystery Oreo, filled with a mystery-flavored creme, which if guessed correctly will win a lucky person $50,000!
The rules are simple: Purchase a pack of Mystery Oreos, channel inner Oreo clairvoyance, submit your revelation to Oreo's official website, then, profit (maybe).
Since Mystery Oreos hit shelves, people have been unveiling their findings, reaching a general consensus that Mystery Oreo is either Froot Loops or Fruity Pebbles.
Foodbeast writers received a special delivery of Mystery Oreos to their office and tasked Isai Rocha to describe the mystery flavor. "As soon as we pulled open the little lift tab on the cookie's packaging, an immediate tropical smell hit us hard, like a 21 Savage hook," Rocha wrote.
After the Foodbeast office conducted their taste test, it was decided the flavor must be Froot Loops. Oreos has already released a limited-edition Fruity Crisp flavor before, so could this be some clever repackaging hijinks? Could Nabisco be so cruel?
Meanwhile, Food and Wine tried their hand at Oreo guesses, and reported the same immediate "waft of artificial fruit flavor" and noted that the cookies look just like the usual black-and-white classic Oreos. And the staff's guess? A unanimous "Fruity Pebbles" as the flavor, adding that "Oreo has teamed up with brands like Dunkin' Donuts and Peeps before, it's certainly possible."
Self-proclaimed Oreo connoisseurs agree with the Mystery Oreo's distinct artificially flavored fruit cereal taste and smell. Fruity Pebbles and Froot Loops are relics of Saturday mornings, watching cartoons and wolfing down bowl after bowl of pink sugar-milk. And if you're familiar with the "smells ring bells" adage-factoid, you can bet that Foodbeast and Food and Wine were correct in their guesses.
Nabisco has not announced a winner, so while those convinced of the Mystery's identity divvy up the prize money, the least-convinced are still chocking it up to a mystery.
And who doesn't love a good head-scratcher that leaves infinite possibilities? And in the case of the Mystery Oreo, it would be wise to conduct your own investigation and see for yourself.