If you've ventured into the candy aisle over the past few months, you may have noticed that Oreo is going through an "experimental phase." The Nabisco-owned company has come out with some head-scratching flavors, such as Fruit Punch, Cotton Candy, Candy Corn, Watermelon, Double Delight, Green Tea, Root Beer, Key Lime, and even the confusing oxymoronic, Triple Double Neapolitan Oreo flavor.
Their latest experimental flavor is literally a mystery. The limited edition Mystery Oreo is a non-flavor flavor, meant to either excite or annoy. And after the continuous release of newer and weirder flavors, it's starting to look like Oreo has reached a roadblock in their flavor-creating labs, letting the consumer take a whack at creating a new flavor for them.
And of course, in keeping with the spirit of the mystery, Oreo makes no hint as to what it's true flavor is, and honestly, I have barely scratched the surface as to what it could even be. But, if you're willing to take a crack at solving this case (and if you guess correctly), you'll be awarded $50,000. This could be easy prize money for those with Sherlockian taste buds.
The Mystery-Flavored creme is set to come out ... well, actually, that remains a mystery, too. But, The Junk Food Aisle posted on Instagram a little clue as to its release date: "soonish." Everything surrounding this new oreo flavor is a mystery.
But, I've put together a case for the mystery Oreo. First off, Oreo is not the first to do mystery flavors. Dum Dums did a similar marketing ploy with its mystery-flavored lollipops. It turned out to be a combination of their limited edition Apple Pie and PB&J flavors. The reasoning was less about ingenuity and more about convenience: instead of shutting down its machinery to start a new mystery-flavor batch, the company overlapped the two flavors together to create the new "mystery."
So, that's my two cents on the mystery flavor. Perhaps Oreo will overlap Triple Double Neapolitan with the Double Delight to create a monster of a cookie flavor called: Double Triple Double Neapolitan Delight.