Summer just got a huge caffeinated boost! Panera announced today that MyPanera+ Coffee subscribers can get free and unlimited premium hot coffee, hot tea, and iced coffee now until Labor Day. To get these free beverages, you must first sign up for the MyPanera+ Coffee subscription service before July 4. The service costs $8.99/month plus tax. But once you sign up, Panera will pause renewal payments for new and current subscribers through Labor Day. "We asked America if they wanted it, and the answer was a resounding YES—so we're excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day," Eduardo Luz, Chief Brand & Concept Officer for Panera Bread said in a release. "This is our way of sharing the famous Panera Warmth in a new way, as we may be all celebrating summer a little differently this year."
Guests can enjoy any size and flavor once every two hours with unlimited refills in bakery-cafes nationwide. According to Panera, coffee offerings include “two coffee blends—Light Roast and Dark Roast, freshly ground every day and made from 100% Arabica whole beans. Both coffee blends are available, along with Decaf and Hazelnut, as part of the coffee subscription program.” Panera was the first national restaurant chain to offer an unlimited subscription for premium coffee, iced coffee, and hot tea, when it launched its MyPanera+ subscription this past March. In 2019, Burger King launched a $5 /month coffee subscription, but you can only get coffee once a day and with no refills. You can order coffee on Panera’s site, via the Panera app (though delivery restrictions apply), and can pick up your freebie using Panera Curbside and contactless Delivery.View this post on Instagram