Parents Mistake Scooby-Doo Dog Snacks For Kids Snacks

Some dog food today looks pretty gourmet.

I've definitely been guilty of stumbling across a doggie-treats stand at a farmers market, thinking those fancy canine cookie samples are actually for humans.

Even so, would you actually feed dog food to your kids?

Some parents have admitted to mistakenly trying to feed their kid-friendly dog treats, thinking that snack packs that featured a picture of Scooby-Doo were meant for children, and not dogs, according to the New Zealand Herald.

Dozens of shocked parents have said that they purchased the Scooby Snacks for their kids to pack in their school lunches.

Talk about a Scooby-Doo-zy.

I’ve seen a few bad lunchbox snacks in my day, but dog food may take the cake. The doggie cake, that is.

The owners of the Whanganui Pak'n Save, a New Zealand low-cost grocery store, have since apologized to the parents who accidentally bought this for their kids.

In defense of the parents, the dog treats were placed next to chips, which are, as far as we know, a human treat.

"I was absolutely mortified when I gave them to my daughter," said one parent, according to the New Zealand Herald. "She took one bite and said, 'this is rubbish.' I looked at the packet closely and gasped, 'Oh no, I am so sorry. I just fed you dog food.'"

Well, that's one apology you don't hear too often.

"I wondered why my boy didn't like the taste of them," posted a parent on Facebook. Hmm, maybe they'd have more luck with the Golden Retriever.

"The store relocated the product to the pet food aisle, and has since decided to withdraw the product from sale and return it to the supplier," said Antoinette Laird, head of external relations, Foodstuffs NZ.

Uh … So why weren’t these in the pet food aisle in the first place?

Laird said that although the bin with the Scooby Snacks was clearly labeled as "pet treats," some customers mistook them for human food.

The snack packaging also states that the item is a "pet food product only, human-friendly but not recommended.” Still, it’s not hard to see how parents would have been confused by the kid-friendly Scooby-Doo packaging.

Not everyone responded negatively, however.

One child who was fed the dog treats actually enjoyed them, according to the New Zealand Herald. Another young woman who confessed to eating two packs said they “tasted pretty good tb.”

Honestly, I wouldn't be surprised if this becomes the next food fad.