Pepsi's New Cinnamon-Flavored Soda Sounds Awful (Photos)

Pepsi, you need to sit down and think long and hard about what you've done.

The soda company has seen better days, to be honest, and in a bizarre new move it has released a brand new flavor called, simply, "Fire."

The "Fire" flavor supposedly features a cinnamon profile, and is available exclusively in Slurpee form at select Michigan 7-11 stores, according to Grub Street.

Unsurprisingly, fans of Slurpees and Pepsi alike aren't having any of this nonsense.

"In the wild. 4 thumbs down. I still have high hopes for the can," one dismayed Instagram user wrote.

"Gross," said another.

Gross. #toolit #pepsifire

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Yet another customer had a suggestion: Why not take the "Fire" aspect of this disappointing new flavor, and actually add an alcoholic component to it, such as Fireball Whiskey?

"I'm not saying Fireball would go great with this... But I'm also not saying it wouldn't," they commented.

Here's the thing though; there is apparently a prototype can of the Fire flavor, which means that this might actually turn into a real live new Pepsi soda pop, instead of just remaining in 7-11 Slurpee machines.

What do you think of the new flavor? Will you try it or are you content to leave Pepsi and all of its baffling creations to Kendall Jenner?