"You asked. We listened."
Pizza Hut UK announced on Nov. 27 via Twitter its first-ever vegan cheese pizza, as per request:
Vegans, vegetarians, lactose-intolerants, suffer no more from a pie-less life because Pizza Hut's vegan pizza will become a permanent menu option.
According to New York Post, the plant-based meat market is expected to reach $5.2 billion by 2020, making up one-third of the market by 2050. Apparently, animal-free eating is on the rise.
Pizza Hut's non-dairy pizza is made by Violife, a vegan food producer of award-winning, dairy-free cheese alternative based in Greece. After positive customer reviews for Pizza Hut's eight-week-long pilot trials conducted throughout England, the pizza company decided to go forth with the dairy-free alternative nationwide and feature it as a new, permanent menu item at select locations.
Americans will have to wait their turn for an "mmm vegalicious" option, however, as the U.K. will be the first one to experience the dairy-free option, at least for now. The battle for fast-dining, vegan-friendly pizzas has been a long time coming and hard-won victory, according to Twitter:
Vegan eating does not necessarily mean healthy eating; some Twitter users worry Pizza Hut's vegan option will spoil their clean eating habits:
Before the Hut's vegan cheese, the pizza delivery company offered other acceptable, vegan-friendly options. Two crust options, Thin 'N Crispy and Hand-Tossed are both vegan, including the Salted Pretzel flavoring. Pizza Hut's Classic Marinara sauce passes, as well, and surprisingly so do their desserts. Pizza Hut's gooey, sweet vegan cinnamon sticks with icing are entirely vegan. Violife's dairy-free alternative will finally give vegans the freedom to chow down on a cheesy slice for just about $1.20 extra.
Pizza Hut's dairy-free option comes after Domino's vegan cheese pie offer released in 2013 (exclusively in Israel) and McDonald's venture into vegan dining, with a McVegan soy-based burger, available for a limited time at one location in Tampere, Finland. TGI Friday's is also testing a meatless "Beyond Burger" in the greater Boston area, with a protein free of soy, gluten, and GMOs for those with sensitive stomachs.