These are a few of my favorite things…
You know, I never really thought about it before, but over the past years Pizza Hut has steadily been transforming itself from your run-of-the-mill pizza conglomerate (not that there's anything wrong with that) into The Master Innovators Of Crust.
In 1995 the chain introduced us to the now standard cheesy-crust; since then, it has notably stuffed its crusts with garlic knots (“knot” your average pizza) and even hot dogs (though the jury is still out on that one).
And now Pizza Hut is back at it again with a new craft beer-infused pizza dough that will be given a trial run this week — but there's a catch. The new pizza concoction is a limited edition menu item for one day only (Friday, May 20th) as well as at one restaurant only – the Finchley Lido Pizza Hut, located in London.
Forget Stella Kowalski; I can literally (in the figurative sense) hear every single American sinking down to their collective knees and screaming: PIIIIIIIIII-ZZAAAAAAAA!
The new pizza has been designed in two special-edition flavors: The Steak Feast and The American Hot. In order to receive a free taste of the pie, patrons will need to whisper/croon/sign/what-have-you the secret words, "I Like it Hop," to their server when they purchase a beer of their choice, reports the Mirror.
According to Metro, The Steak Feast is a three-cheese blend topped with steak pieces, mushrooms, and caramelized and spring onions served on a beer BBQ sauce; The American hot is a three-cheese blend vegetarian pizza, topped with sweetcorn, mushrooms, caramelized and spring onions, roquito chills, and jalapenos, and served on a beer BBQ sauce.
Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, told the Mirror:
We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough.
We also know that for many of our customers nothing beats enjoying their favorite pizza with an ice-cold beer, so we thought this would be the perfect culinary union.
It took our team many hours to perfect the recipes and flavor combinations, but all of their hard work definitely paid off as we’re thrilled with the results and can’t wait for our customers to try them.
We’re proud to be the first chain in the UK to trial a beer-infused dough base, and look forward to hopefully rolling these out nationwide if they prove popular.