Do you ever get tired of having to click or call to order your favorite pizza from Pizza Hut? Or, maybe you just get bored ordering pizza the same way every time? Sounds like a stretch, but Pizza Hut seems to agree.
In an effort to provide a new and easier way of ordering pizza, Pizza Hut has begun a new temporary tattoo ordering method. And yes, it’s just as strange as it sounds. Eater reports that the tattoo is like your ordinary stick-on, except that it knows where you live and it knows your favorite pizza. Minor differences, right?
It sports a QR code that you can scan with your smart phone and then choose from the take out or delivery options to order your pizza. Spooky as it is, the tattoo is pre-programmed using a combination of Near Field Communication (NFC), QR, and the GPS module in your smart phone to find your location, and the pizza you like.
According to Metro News, there will be only 40 of these temporary pizza-ordering tats available to the public, and the best way to get your hands on one is by monitoring Pizza Hut’s Facebook page.
So, where is this coming from, you might ask? Well, the largest pizza chains have been competing for the most innovative ways to allow customers to order pizza. Domino’s has had the upper hand so far, with pizza-carrying robots, pizza ordering via emoji, the “Zero clicks ordering app,” and more.
These new endeavors in pizza ordering have given Domino’s about a 13 percent spike in sales. When you think about the size of Domino’s, you’ll realize that 13 percent is actually a pretty huge number.
At the same time, Pizza Hut’s sales have fallen about two percent. It’s only natural that they’d think to do some of what Domino’s is doing, with perhaps their own little spin on it. So the tattoo thing doesn’t seem to be too practical, but hey at least they’re trying. I’m sure future ideas will keep them in the game. Just keep innovating, Pizza Hut!