The Quaker Oats Company, a subsidiary of PepsiCo, announced in a news release that it will rebrand the Aunt Jemima syrup and baking mix line after acknowledging how the brand is “based on a racial stereotype.” The 131-year-old Aunt Jemima brand will have its name and image completely redone on all packaging. Packaging without the Aunt Jemima image will appear in stores this fall. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," Kristin Kroepfl, Vice President and Chief Marketing Officer, Quaker Foods North America said in the release. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough."
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