Reese's just announced its newest candy bar. And it is Outrageous.
On Oct. 29, America's favorite Halloween candy brand announced its greatest innovation, Reese's Outrageous Bars. An explosion of flavor and texture, this creamy, crunchy confection is filled with caramel and covered in smooth milk chocolate. Salty, sweet and nutty in one bite. From the sound of it, the Outrageous bar will be an instant hit for just about everyone.
To announce its newest epic flavor, Reese's took the streets by storm.
The candy company closed down the main streets of Royal Oak, Michigan, to celebrate its epic annual trick-or-treating extravaganza, Spooktacular.
The festivities truly lived up to the new candy bar's namesake. Before the big reveal, the company set up a larger-than-life mural, Reese's-dotted sidewalks and a giant clock countdown to the annual Spooktacular event. Residents were met with a cannon erupting with confetti and a drum-line announcing Reese's Outrageous bars for everyone!
Thirty thousand bars were given away to lucky attendees, who got to sample the latest and exclusive in Reese's line of chocolate confections in what the company called "one of its largest sampling events ever." Now, when is it our turn to try?!
The company announced Reese's Outrageous Bars will be available nationwide beginning in May 2018. Next spring is a long ways ahead, but the company said in a press release to keep an eye out for more "outrageous" celebrations and surprises coming this year and in early 2018. We can't wait!
The Outrageous candy bar joins the ranks of Reese's successful list of candies, which includes the sensationally popular Reese's Pieces Peanut Butter Cups launched in May 2016 and Reese's Crunchy Cookie Cups that hit stores recently in May 2017.
The new Outrageous bar is similar to a regular Reese's Peanut Butter sticks covered in peanut butter candy pieces, then smothered in milk chocolate. But this new bar is one of the few Reese's products with caramel and dozens of mini Reese's pieces candy ... which is exactly how it sounds: outrageous.