So many iconic snacks are the recipients of flavor upgrades every now and again.
For example, Oreos seems to unleash new flavor combinations weekly. Along with the classic Oreo iteration, we now have chocolate Oreos, peanut butter, red velvet, golden, lemon and mint ones just to name a few; there are so many more.
Additionally, brands like M&M's come in an assortment of different flavors, such as the classic milk chocolate, as well as dark chocolate, peanut butter, white chocolate and more.
Few candies, in fact, have proven to have a classic enough flavor combination that they would be totally marred if the company changed that flavor profile.
Enter the Reese's Peanut Butter Cup.
The iconic combo of peanut butter and luxurious milk chocolate just isn't one that needs any tampering; sure, there are the white chocolate and dark chocolate iterations, but a classic Reese's Cup is truly the most popular and recognizable of all its products.
Perhaps that's why rather than unleash a bunch of new flavors of Reese's, the brand has cleverly just decided to deliver the same delicious taste in a different form.
Reese's confirmed on March 9 that it will be releasing the Reese's Crunchy Cookie Cup, which is a Reese's Peanut Butter Cup stuffed with a whole bunch of crunchy, chocolate cookie bits, which sounds delicious and rich if you ask me.
"You could say this combination is ‘cuptivating'," Ryan Riess, senior brand manager of the Reese's Brand, said in a press release. "Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand. We’re excited to finally let the secret out of the bag and end the #Cupspiracy -- announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!"
You can pick up the new Reese's Crunchy Cookie Cup on shelves nationwide starting in May 2017. The two standard-cup 1.5-ounce size will sell for $1.09, or the king two-cup Big Cup 2.8-ounce size for $1.79.