By Yasmine Cardenas
Reese’s has really outdone itself this time around. The company has announced that it will be rolling out a new Reese’s Cup entirely made of peanut butter-- Reese’s Ultimate Peanut Butter Cups. Yup, all peanut butter. No chocolate. This new creation is a nod to Reese’s loyal peanut butter lovers.
In its 90 year history, Reese’s has never launched an extreme peanut butter creation without chocolate until now. It is stuffed with the beloved peanut butter fans know and love. And it is encased with, you guessed it, a peanut butter candy-flavored shell. This new Reese’s cup comes in response to many passionate fans who loved Reese’s Peanut Butter Lovers during its limited runs in 2019 and 2020. And Consumers like Karey B. have aimed to keep the product on the shelves since. “Peanut Butter Lovers is the best!!! Please keep these around. I will cry if they ever leave the shelves,” said Karey B.
The company responded in the best way possible. By offering a new cup full of peanut butter covered in more peanut butter. It’s a PB lover’s dream come true. “While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager, in a press release.
Reese’s Ultimate Peanut Butter Cups will be available in the standard size, king size, and miniatures at retailers nationwide beginning in April for a limited time only. In conclusion, More surprises are in store from Reese’s company so keep your eyes peeled peanut butter fans.