For those who indulge, having a glass of wine after a long, hard day is probably one of life's greatest pleasures. But now one company seeks to up the cathartic pleasures of wine even more -- by including a short story on its labels so that you can soak in some literature while you drink.
Reverse Innovation, the brand and product design agency, decided to join forces with the Matteo Correggia winery to bring bookish wine-lovers their dream come true: a line of wines called Librottiglia that include stories specifically written to enhance your drinking experience.
Patrizia Laquidara, Regina Nadaes Marques and Danilo Zanelli are the three authors who came on board for the project, and each of the stories penned by them was chosen because the themes and tones supposedly pair (insofar as the written word and libations can pair) together perfectly with the wine.
The downside, of course, is that for the time being all of the stories are written exclusively in Italian, so if you don't speak or read the language, the story will quite literally be lost on you.
"Librottiglia is where great wine and literary pleasure meet. We conceived and realized this product in partnership with the Matteo Correggia winery. The characteristics of each wine are matched to a short story and a narrative genre to create a perfectly balanced oeno-literary experience based on the sensory impressions and scenarios imagined in the stories," explains the Reverse Innovation website.
"The range is distinguished by its original "label book": a small, elegant book that serves as the front label of the bottle. Each story is illustrated with an intriguing image and attached to the bottle with a delicate cord. The cord converts the opening and closing of the book into a ritual and establishes a "common thread" that strengthens the identity of the coordinated product line. We also chose a textured paper stock to enhance the sensual, tactile aspect of the experience.
"Librottiglia will appeal to a discerning consumer who is attracted by a [collectible] product: adults who are passionate about wine and literature, who like to immerse themselves in a complete experience and enjoy a brief moment dedicated to themselves."
So what do you think? Would you give Libbrottiglia a chance?