Suggestive Video Draws Lawsuit Threat From In-N-Out (Video)
California burger chain In-N-Out is threatening to sue a video production company after it filmed a viral video where a model suggestively plays with her food order (video below).
While some fast food chains like Carl's Jr. may be well known for their line-towing commercials where gorgeous, scantily-clad women like Paris Hilton, Audrina Patridge, Padma Lakshmi and Kim Kardashian touch themselves and sensuously munch on giant burgers, not every burger joint wants that kind of image. The 14-second YouTube clip shows model Abigail Ratchford, who wears a bikini top and one of the famous In-N-Out paper hats that employees wear and occasionally give to customers. She throws French fries towards the camera, drizzles a milkshake on her cleavage, bounces up and down and touches herself.
If Ratchford was looking for the kind of viral fame that Carl's Jr. commercials provide, she’s probably very happy with the results. The clip already has more than 1.5 million views on Facebook, notes Fox News.
On the other hand, the family-owned burger chain, which is known for speaking out about its Christian values and posting Bible verses on food containers, was not particularly thrilled by the unsolicited ad. In-N-Out argues the video is inconsistent with the company’s wholesome image. Attorneys for the burger chain have threatened to sue Liverichmedia, Ratchford’s production company, if the video isn’t taken down immediately, reports TMZ.
Harry and Esther Snyder founded In-N-Out in 1948, and their family continues to own the chain, which is not franchised. Given this ownership stake, the family has complete control over product packaging, which includes printed Bible verses such as John 3:16 and Revelation 3:20.