Remember Super Size Me? The documentary that made us never want to eat fast food again? Well that movie's director is now opening his own fast food restaurant.
According to Mediaite, Morgan Spurlock's restaurant, Holy Chicken!, is using humanely raised and natural food sources, as opposed to the processed food at McDonald’s that he is so well-known for attacking in his Oscar-winning movie.
Holy Chicken! will open Saturday, Nov. 19, in Columbus, Ohio. And according to a company statement, "Everything about the food is made and backed with integrity and openness including closing the loop in sustainability by raising our own chickens. The food is not only hormone free, its antibiotic free, cage free, free range, farm raised, humanely raised and 100 percent natural!”
As you can see in the picture above, the sandwich Spurlock is holding looks like a friend chicken sandwich. Isn’t that still unhealthy for us, even if it is organic? IndieWire reports that the signature sandwich is called "The Grilled Crispy Chicken Sandwich," which I’ll admit is a bit confusing. Is it grilled chicken or is it crispy (fried)?
There is also a featured kids meal, called "Lil’ Cluckers Chicken Tenders," which is also locally sourced and humanely raised, along with natural and locally sourced beverages.
If you didn’t know, the movie Super Size Me basically made everyone decide to never eat fast food again (which clearly wasn’t serious), and pushed McDonald’s to eliminate its "Supersize" option altogether.
While I (like many others, I’m sure) appreciate the new farm-to-table approach, and hope that Spurlock can convince the fast food industry that fast food doesn’t have to be unhealthy, I’m not entirely sold on his approach. After all, fried chicken is still fried chicken. I’m sure if someone came and ate his new sandwich for 30 days, like he did to McDonald’s, that person would probably gain a few extra pounds, heightened blood pressure and cholesterol levels as well. Either way, I can admit it’s a step in the right direction, and hopefully an expanded menu (over time) will reflect this.