It's here! Pour us a hot cup of new Magically Delicious Hot Cocoa! Swiss Miss partnered with Lucky Charms for this new, sweet collab. The hot cocoa mix will include the Lucky Charms marshmallows we love to devour in our cereal: hearts, stars, horseshoes, clovers and blue moons, pots of gold and rainbows, and me red balloons. It’s certainly a win-win for children and nostalgic adults alike! Actually, there won’t be “pots of gold” marshmallows, but there will be unicorn ones. Lucky Charms debuted this new unicorn marshmallow in 2018, retiring the hourglass shape. And interestingly enough, Swiss Miss debuted their Unicorn Marshmallows Hot Chocolate last year, adding to the unicorn trend that took over the consumer goods industry. It makes sense for them to finally join forces.
According to the release, this is the “first co-branded innovation” for the Swiss Miss brand, which has been blending hot cocoa with real milk for more than 50 years. The Magically Delicious Hot Cocoa blend is made with real nonfat milk and premium cocoa. The cocoa has six packages per box and 180 calories per serving. The release said the new collab will be arriving in stores now. But on June 16, Instagram user @candyhunting already shared a photo of the cocoa blend on shelves at a Stop & Shop. Swiss Miss hot cocoa with Lucky Charms has a suggested retail price of $2.99 and seems to be a fun summertime treat. You’ll never get me lucky cocoa mix!View this post on Instagram