Among many other things, 2016 will surely go down in history as the Year Of The Oreo.
First, the brand's Wonder Vault debuted a cinnamon bun flavor in January; and after rolling out a seeming never-ending cavalcade of tasty iterations, the Wonder Vault has now launched Oreo's latest darling: The "Choco Chip" Oreo (video below).
Unlike the Oreo-Ception (aka the cookies and cream-flavored Oreo), this new cookie-flavored cookie truly combines the best of two iconic Nabisco brands: Oreos and Chips Ahoy chocolate chip cookies.
Described by TIME as "a first-ever dual-flavored wafer -- golden and chocolate -- with chocolate chip creme inside," the flavor will be available starting the week of July 11 for a limited time (a spokeswoman tells Eater that this means usually six to eight weeks).
Check out the sweet promotional video for the new flavor below: