The Soda Tax Measure Passes In Four U.S. Cities

While most of the nation is focused on the results of the presidential election, it is important to remember that countless other measures were voted on November 8 too, and among them was the soda tax measure.

Essentially, voters in Boulder, Colorado, and in the Bay Area cities of Albany, Oakland and San Francisco, passed a tax on soda and sugary drinks; additionally, four out of five states (California, Massachusetts, Maine and Nevada) passed measures that strive toward the legalization of recreational cannabis.

The soda tax measure in particular, per Food Navigator, received overwhelming support, with 71 percent of voters in Albany backing Measure 01, while San Francisco's Proposition V received 62 percent of the vote and Oakland's Measure HH passing with 61 percent.

Those are not numbers to shrug at! 54.7 percent of voters in Boulder supported Ballot Issue 2H, and the four cities now join Berkeley and Philadelphia as being the U.S. cities that have passed a soda tax measure.

Supporters of the measure have long been arguing that the levy would help to reduce health problems that have gripped America, such as obesity; critics of the measure counter by arguing that lower-income families are hurt by taxes such as these, and that the measures are regressive.

Here's what the American Beverage Association (ABA) had to say in a post on its website: "The beverage industry has a long tradition of collaboration with our leaders on meaningful solutions to societal challenges. With the 2016 election behind us, we look forward to continuing to work with elected officials and policymakers across the country to bring about positive change.

"More than ten years ago, we launched our School Beverage Guidelines and made a voluntary commitment to remove full-calorie soft drinks from schools. This effort has reduced beverage calories shipped to schools by 90 percent and successfully changed the beverage landscape in schools across the country.

"In 2010 we launched our Clear on Calories Initiative to bring consumers the clear calorie information they need to make the decisions that fit their lifestyles. This includes placing labels on every can, bottle and pack we produce. We want our consumers to have clear, fact-based information at their fingertips so they can make the choice that’s best for them and their families.

"Our most recent initiative is the most ambitious voluntary effort by an industry to help fight obesity. The Balance Calories Initiative, a partnership between The Coca-Cola Company, Dr Pepper, PepsiCo and the Alliance for a Healthier Generation, is aimed to reduce calories and sugar from beverages. In order to reach our goal of cutting beverage calories in the American diet by 20 percent by 2025, America's beverage companies are using their marketing muscle, product innovation, distribution strength and education to drive consumer behavior changes and help improve America’s health."