The Ultimate Test: McDonald's Introduces Fresh Beef Patties

McDonald's is testing out hamburgers made with fresh, not frozen, beef patties.

The fast-food restaurant chain has been testing hamburgers with fresh beef in over a dozen locations throughout the Dallas area, as reported by USA Today. Meals that require a quarter pound beef patty, such as the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Homestyle Burger, and Bacon Clubhouse Burger, are being prepared with fresh meat instead of frozen patties.

The fresh patties, which are cooked-to-order, are made with the same grade of beef as their frozen counterparts. Although this test has been in effect since November 2015, it is too soon to know whether or not this initiative will expand nationwide.

"Like all of our tests, this one too is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points and other important information, which may inform future decisions," said Lisa McComb, McDonald’s spokeswoman, according to Nation's Restaurant News. "It’s very premature to draw any conclusions from this test."

McDonald’s has been on a mission to revive the brand after a three-year struggle to maintain consistent sales growth. Although the company has had various levels of success with other trials, McDonald’s would have a few hurdles to overcome if fresh patties were to be introduced at all 14,000 domestic locations.

"We are on a journey to modernize our restaurants to deliver a more engaging, customized and relaxing customer experience," McComb explained. "Tests like this can help inform our journey."