The pumpkin spice trend has expanded even further.
A variety of limited-edition breakfast foods will soon be available in the quintessential autumn flavor, such as Cheerios, Special K, and Nutri-Grain bars, as reported by Delish.
After the success of Apple Cinnamon Crunch in 2015, Special K has decided to join the pumpkin spice craze with the launch of Pumpkin Spice Crunch. Rice and wheat flakes with a coating of cinnamon, nutmeg, ginger, and allspice will soon be available, much to the delight of Special K fans. Apple Cinnamon Crunch will also be available this year, for those who want more than one fruit-and-spice-infused cereal to choose from.
Several other cereals will also be available in pumpkin spice, including Frosted Mini-Wheats, Barbara’s Puffins, and Cheerios. As sales of the original Cheerios have decreased 18 percent since 2010, similar to other cereals, General Mills executives believe that pumpkin spice and other innovations may help reverse the downward trend, according to Bloomberg.
"There’s nothing fundamentally wrong with cereal," said Jim Murphy, head of the General Mills’ cereal division. "We just have to keep it relevant."
Kellogg’s announced that a Pumpkin Spice Nutri Grain bar will soon be joining its pumpkin-infused product lineup. However, compared to other products, these bars will have a real pumpkin filling. With only 140 calories, they will probably be one of the healthiest ways to indulge in the pumpkin spice trend.
According to Nielsen data, sales of pumpkin-infused food and beverage products have increased 79 percent since 2011, Delish reports.
"Pumpkin itself is a comfort food," explained Bill Chidley, brand consultant at ChangeUp, as reported by Bloomberg. "It’s just a perennial favorite, like turkey at Thanksgiving, eggnog at Christmas, fireworks on Fourth of July."
Wharton School marketing professor Jonah Berger, author of "Contagious," expanded on this sentiment and the tendency that limited-edition products increase sales.
"While you could probably make pumpkin spice foods year-round, they're typically only available in the fall, and that scarcity drives demand," Berger explained. "Fall has also become a trigger for pumpkin spice. People think about going pumpkin picking, and so when the season comes around, they're immediately reminded of the flavor and want to try it."