Maybe this company is just picking up on the general vibe of the public right now, but the new product that the ISM innovation winner Pechkeks is preparing seems particularly appropriate these days.
If you've ever been to a Chinese restaurant in America, chances are that after your meal you probably received a fortune cookie -- you know, one of those crisp cookies that contains a piece of paper inside with a "fortune."
But have you even received a misfortune cookie?
Pechkeks is a German firm that launched in 2013, and in 2015 it started to produce an English language version of its product, the Misfortune Cookie.
Essentially, the cookie is exactly what it sounds like: a crisp, light cookie that contains, rather than a positive fortune, a doom-mongering glimpse at what the future has in store for its recipient.
Misfortune Cookie receivers beware -- the future looks particularly grim.
Confectionery News reports Andreas Pohl, founder and CEO of Pechkeks, as saying: "Here we are a newcomer for the sweets market… we reach different buyers. Normally, we are more known as a gifting article.
"For us it's important that we're not a cheap product… we don't want to put it out in discounters. It's more the cool shops and better chains that we're interested in."
For about $1.06-$1.58, you can buy yourself a single Misfortune Cookie, while a 13-cookie gift box runs at $13.72. The cookies are black, taste similar to normal fortune cookies, and might be a little bit crunchier in texture than your standard fortune cookie.
Messages typical for the Misfortune Cookie, according to Confectionery News, include things like:
"At least I believe in you. Me, a piece of paper."
"Things will get better. Sometime. Maybe" and
"Life is a symphony -- and you're playing the kazoo."
What do you think of the doom and gloom Misfortune Cookie? Do you think you'll be picking up one or an unlucky 13 sometime in the future?