Well, this is certainly an innovative way to multitask cleanliness and fun.
The Swedish craft brewery PangPang has partnered with the creative agency Snask to bring us a product called the "Shower Beer," which is exactly what it sounds like -- a beer that is meant to be imbibed while standing in the shower.
The beer, which comes in an easily portable small bottle, packs double the strength of a brew and is, according to Munchies, "a sweet but strong pale ale in a 18 cl (six-ounce) small bottle meant to gulp in three sips while standing in the shower getting ready for the night."
Initially, the Shower Beer was only meant to be a one-time offering for interested buyers, but the idea took off immediately. Due to overwhelming demand and praise, the Shower Beer is currently gearing up for a second run, with plans to potentially become a permanent offering for those interested in pre-gaming while scrubbing down.
"The idea for a Shower Beer is an universal thing, I think," PangPang brewery founder Fredrik Tunedal said to Munchies on why the product has been so successful. "As a brewer I work long and hard days, and when I come home I’m often covered in malt dust (my girlfriend actually calls me Mr. Malty Pants) and the shower is a gateway back to normal society.
"Looking through the hashtag #showerbeer it’s easy to see that people all over the world love that feeling of a hot shower and an ice cold beer. I just wanted to try to optimize the experience by trying to customize a brew for this glorious occasion."
There was actually a lot of thought put into the particular beer; from its size (small -- only three to four sips per bottle) to its strength (strong) to its flavor profile (sweet but with a kick). It's actually the optimal drink to bring with you into the shower if you're really jonesing to shed off the long work week and start your weekend buzz.
Are you interested in trying out the Shower Beer?